E-commerce: How to Adapt and Succeed in the Rapidly Changing Market

Fast development of e-commerce fundamentally changes the way companies operate and how consumers shop. The business digitalization brings new opportunities for expansion into global markets but also raises questions about consumer, data and product safety, and sustainability. Success in the digital business space requires innovative approaches, correct use of technologies, and a deep understanding of digital market dynamics. Alongside the technology, it is essential to create a regulatory environment both at the national and the EU-level that supports growth and innovation without limiting security and customer trust. The state and the EU can play a key role in supporting the development of this sector through clear rules allowing e-commerce to grow in accordance with customer protection ensuring fair competition conditions for EU and non-EU players.

What are the key trends in e-commerce that will influence business models in the next few years? How can companies effectively use technologies to grow their online business? How do we ensure that digital e-commerce will be sustainable and secure? How do we effectively enforce existing regulations towards non-EU players, including consumer, product safety or data protection provisions?